Did you know that most of the biggest chart-topping collaborations happen nowadays without the recording artists ever being present together in the same studio?
Take Jay Z and Alicia Keys’ massive 2009 ode to their hometown of New York City, Empire State Of Mind for example. Number one on the Billboard Hot 100 for five consecutive weeks and Grammy Awards for Best Rap Song and Best Rap/Sung Collaboration but might not have happened if not for fast file transfer.
The Story goes, Jay Z who had already recorded his verses for the song was looking for a big star to sing the chorus and was about to settle for veteran R&B crooner Mary J Blige when he heard the track’s piano loop and instantly thought of Alicia Keys.
The track was sent to Keys so she could record her part, which she did and sent back, only to receive a phone call from the rap heavyweight claiming she could do better. So back into the studio she went to give it more oomph.
No trying to find a free spot in two very busy schedules for a collaborative recording session, no waiting for one artist to come into a particular studio to put down their vocals, no risking the track being intercepted and leaked sending via email or external hard drives.
But rather bringing two very accomplished artists together through online file transfer to create and innovate in their own spaces. It is the way of modern collaboration and means artists based halfway across the world, artists on tour, artists that have never met can still come together to create music.
With a fast and secure data transfer platform artists can share their music with collaborators around the world instantly while retaining controls such as comprehensive logging and tracking so they know who is accessing their files and multi-protocol support so they know their files are in safe hands all the time.
Not only has instant file sharing changed the way music is made but it is also being used to change the way the music reaches the fans. From using the technology to get their music to fans faster than any other route to even collaborating with their fans by making their vocals for released material available to download for remixes.
Once again at the forefront of using technology in music, Jay-Z’s latest album Magna Carta Holy Grail was made available to Samsung Galaxy smartphone users free of charge 72 hours before the official release.
In a deal reported to be worth $20m, the electronics company purchased one million copies of the album to give to Samsung Galaxy S III, Galaxy S 4 and Galaxy Note II users via free download.